The Product Division
The Product Division formed in 2010 as a working collaborative for conceptual artists Red Cell & JC Gonzo. Their work highlights a belief in “the process is the product.” By focusing on process, they shift the conversation to the efforts of the individual instead of the end product. Rarely do they include a song, action or piece more than once in their work, keeping their audience engaged in the temporary quality of their efforts.
Their work has recently been featured in the magazines, We Choose Art and White Fungus. In 2014, they spent three months in residency with Angie Reed in the Azores Islands, then travelled to Tangier and Berlin for further studies. Currently, they are traveling the world, collaborating with artists and musicians as they work on their year long art project called RePoRTal, a limited edition time-based work of art/life that comes in subscription format to their subscribers.