Arcadia Inc. is a work of speculative fiction which responds to the use of landscape photography as a carrier for brand ideologies, on the computer desktop and beyond. The piece proposes the synthetic landscape as a clean, context-free alternative to nature imagery, through a group of virtual beings which photograph scenic beauty in a real-time simulation. Arcadia Inc. can be displayed as an installation composed of a real-time digital simulation running as a single channel video of infinite duration, a series of photographic prints (aluminum dibond) of images taken by the virtual beings within the digital simulation, two single-channel videos, and a website which displays photographs taken inside of the simulation in real time.