Color Yourself Inspired™ creates a multi-sensory poem from unexpected combinations of language re-purposed from Benjamin Moore’s color gallery database. Built from an online collection of over 1000 unique color names and shades, this net art piece reframes the commercial language of color as poetic language. The work uses a computer program written by the artists to build surprising phrases that generate the imagery and sound.
The hue, saturation and brightness of the selected colors determine the location and size of the circles. These same variables determine the pitch, volume and duration of the notes using a sonochromatic scale. Color Yourself Inspired™ (a marketing slogan from the Benjamin Moore website) explores the interplay between vision, consumption, psychology, chance and language.