Hobby Lobby Maze
Hobby Lobby Maze is a single channel video installation which takes viewers on a trip through Hobby Lobby to get lost. The video references First-Person-Shooter (or Shopper) perspective and allows the viewer to control the speed of playback by "driving" the video with a pedal. Hobby Lobby Maze highlights the design and layout of megastores which intentionally disorients the shopper in order to lead them through the retail space. The cheerful audio track and purposeless journey reveal and subvert our traditional consumer relationship with the architectural and social space of Hobby Lobby.