Entitled “Re-inventing the Wheel”, this miniature 3D printing press is fully functional, designed from blueprints for a full-size intaglio press. Here, the most advanced printing technology is used to reproduce a traditional printing technology. The work is, in effect, a print that prints prints. Its 3D printed plate is written in binary code, an instructional coding system of 1s and 0s used by all computers, including 3D printers. It translates as “Print Rules!” A self-perpetuating object, the 3D printed press references an evolution in print culture that does not signal extinction but rather perpetuation.